Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Christy Kiro Duvet Cover
Christy bed linen is the last word in luxury and comfort. This beautifully embroidered and appliqued Christy Kiro Duvet Cover will jazz up any style-conscious bedroom. The bold, dramatic look of the stylish floral design is borne out by the high quality of the materials used - the duvet is made from 200 thread count, 100% cotton percale for cloud-soft bed basking, with linen trim. You'd think linen this gorgeous must be dry clean only, but the duvet cover is fully machine washable and can be tumble dried f

Addis 5 Piece Storage Set
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Fuji Finepix Z33WP 10-Megapixel 3x Zoom Waterproof Digital Camera Blue
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Belkin High Speed Internet Modem Cable 2.1m
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Ewbank Cascade Carpet and Upholstery Cleaner
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Bosch IXO Cordless Screwdriver
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In the Night Garden Single Duvet Set
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Salter Mi Body Analyser Scales
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Lilbourne Large Sofa Bed Alaska Leather Chocolate
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Nigella Lawson Melamine Serving Hands
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Sainsbury's Household Toolkit
For all your household DIY projects and repairs, get the 53 piece Sainsbury's Household Tool Kit. This kit includes everything you need to get the job done: a claw hammer, long nose pliers, tape measure, magnetic plastic level, 6 precision screwdrivers, a bit driver with 20 bits, an adjustable spanner, 4 combination spanners, a set of 8 metric hexagonal keys and a set of 8 SAE hexagonal keys. The tools are heat treated and chrome plated against corrosion, and the moulded case keeps them secure and in order

Children's Hearts 6 Bin Toy Storage
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Scafell Rock 30L Daysac
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Samsung LE22B450 22" HD Ready Digital LCD TV Black
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Sainsbury's Stainless Steel Cordless Jug Kettle
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Take Along Thomas Work and Play Engine Shed
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Tu Ornate Floor Lamp
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Antony Worrall Thompson Set of 5 Roasters
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GHD Mark IV Ceramic Hair Straightener Black
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Russell Hobbs Gizmo Jar Opener
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Fuji Finepix J20 10-Megapixel 3x Zoom Digital Camera Silver
This simple, silver compact camera offers great performance on a budget, and a super-slim body to boot. A 10-megapixel sensor takes high resolution images, while the 2.9x zoom lens (35.5mm-106.5mm equivalent) allows you flexibility in your shooting. A stabilisation function lets you take photos even in darker areas without motion blur. A full range of auto functions and flash make this a great little walk-around camera to take with you everywhere, be it picnics or parties. Takes SD cards, and comes with a

Braun Xpressive Easy Start 7781UK Epilator
The choice between waxing and epilating is usually a pain threshold test. The Braun Xpressive Easy Start Epilator takes much of the pain out of epilation whilst reaching the hairs (and not the skin) that waxing usually misses. The epilation head features a unique arrangement of 40 tweezers and SoftLift tips for greater efficiency. Thanks to its pivoting feature, it adapts to body contours, for better short hair removal and thoroughness. The massage system stimulates the skin before and soothes it after the

Hoover Handy Plus 3.6V Handheld Bagless Vacuum Cleaner Green
Hoover, the classic name in vacuum cleaners, has a long history of high quality products that deliver excellent cleaning power. This ultra-modern handheld vacuum cleaner with sleek, fluid curves upholds this tradition and takes it to a new level of excellence in portability. The new NiMH rechargeable batteries allow for more efficient recharging, while Hoover's Unique Contour Nozzle actually adjusts to uneven surfaces to allow for amazing cleaning power from a small device such as this. A flip-out crevice

Philips 2100W Steam Iron
The Phillips 2100W Steam Iron heats quickly and produces constant high steam. It has a non-stick soleplate with a smooth gliding action. Achieve full control with variable steam settings to suit every garment and a temperature-ready light to indicate when the set temperature is reached. Remove stubborn creases with a steam boost of 95g/minute, and continuous high steam for better overall crease removal of 32g/minute. The pointed tip is ideal for ironing tricky areas, while the button groove speeds up ironin

Minster Accent Chair Elliot Stripe Plum
The Minster accent chair is one of those rare pieces of furniture that could go in a living room, bedroom, study or even a hall or landing if you've got the space. UK-made and designed to look good in any of these settings, it's got a sprung seat and foam-filled bottom and rear cushions, so comfort is assured. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statutory rights. If you are buying made to order furniture please o

Breville 4 Slice Sandwich Toaster
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Rattan 4 Drawer Unit White
If you're often wishing you had extra cabinet space where you could tidy away surplus shampoo bottles, make-up, razors and other odds and ends, then this handy portable drawer set could answer your storage prayers! Slim enough to slot discreetly under a dressing table or against a bathroom wall, this unit looks fresh and clean in painted white rattan. Four fully removable drawers provide storage for your bedroom and bathroom odds and ends. Requires some self assembly, easy to follow instructions are includ

Tu Large Stainless Steel Mixing Bowl
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Salter Razor Electronic Bathroom Scales
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De'Longhi ESAM5500 Perfecta Bean to Cup Espresso Maker Auto Cappuccino
Make coffee like a professional barista in the comfort of your own home. The De'Longhi Perfecta Bean to Cup Espresso Maker Auto Cappuccino ESAM5500 is the ultimate coffee machine for people who are serious about coffee. The Bean to Cup system grinds fresh coffee beans for each cup (or uses ready ground coffee - it's up to you) and every preference from length and strength can be tailored to suit individual tastes. The high performance pump system uses 15 bars of pressure to dispense delicious hot coffee dri